Brand Approval Services

Why Most Amazon Sellers Struggle With Brand Approval

Getting approval to sell branded products on Amazon can be harder than it looks. Many sellers run into delays, rejections, or account issues simply because they are unsure how Amazon’s approval process works.

Here are the most common problems we see:

Unclear Brand Gating Rules

Amazon doesn’t publish a single guide for brand approvals. Requirements change by product category, brand, and even seller location.

StarterX Solution:

We evaluate your brand and category, explain the exact steps you need to take, and provide clear documentation that fits Amazon’s current policy.

Invalid or Rejected Invoices

Sellers often submit invoices from retail stores or unverified vendors, which Amazon automatically rejects.

StarterX Solution:

We help you purchase through verified wholesale suppliers and format your invoice to meet Amazon’s brand approval standards.

Missing or Incomplete Documents

Even small mistakes in your invoice or business profile can trigger rejections or request-for-information emails from Amazon Seller Support.

StarterX Solution:

We review your documents in advance, confirm they meet all necessary formatting and data requirements, and help you avoid costly errors.

No Clear Support from Amazon

Sellers often get copy-paste responses in Seller Central without clear feedback or next steps, which can lead to delays and frustration.

StarterX Solution:

We handle all Seller Central communication, escalate your case when needed, and provide follow-up documentation that supports faster resolution.

Repeated Denials Without Guidance

Many sellers give up after multiple failed attempts because they don’t understand what went wrong or how to fix it.

StarterX Solution:

We analyze your previous submissions, identify the exact issues, and build a stronger re-application strategy based on Amazon’s internal review criteria.

Our Brand Approval Services

StarterX provides end-to-end brand approval services built specifically for Amazon sellers. From sourcing the right invoice to submitting it through Seller Central, we guide you through every step of the process to increase your chances of first-time approval.

Brand Approval Consultation
Verified Wholesale Supplier Matching
Invoice Preparation and Formatting
Brand Gating and Category Ungating Support
Resubmission and Appeal Support
Amazon Seller Central Communication

Brand Approval Consultation

We review your Amazon seller account and your target brand or category and outline a step-by-step path for meeting Amazon’s brand gating requirements.

Verified Wholesale Supplier Matching

Our team helps you purchase from Amazon-approved wholesale suppliers who issue invoices that meet current Amazon invoice requirements, including clear item descriptions and verifiable contact information.

Invoice Preparation and Formatting

We ensure your invoice is correctly formatted, with matching addresses, order details, and supplier data that align with Amazon’s category approval standards.

Brand Gating and Category Ungating Support

Whether you are facing restrictions under brand gating or category-specific limits, we handle your ungating application, ensuring all required documents are accurate and compliant.

Resubmission and Appeal Support

If your previous request was denied, we identify the reasons, make the necessary corrections, and resubmit with a stronger case that follows Amazon’s internal review process.

Amazon Seller Central Communication

We manage the entire Seller Central communication thread, follow up with Amazon’s support team, and ensure your case receives the right attention and resolution.

Let's get started Still Confused? Call Us Now

Tailored Brand Approval for Every Type of Amazon Seller

Our brand approval services are designed for Amazon sellers who are ready to expand their product offerings but need expert guidance to navigate Amazon’s brand gating process.

Private Label Sellers

Looking to register and sell their brand, they need help meeting Amazon’s invoice and documentation requirements.

Wholesale Sellers

Sourcing from distributors but struggling with brand or category restrictions during listing creation.

New Amazon Sellers

Unsure how to submit compliant invoices or which suppliers meet Amazon’s approval standards.

International Sellers

Expanding into the U.S. marketplace and facing brand restrictions or verification issues.

Achieved best seller status in your category!

Why StarterX Is the Trusted Partner for Amazon Sellers

30-Day Satisfaction Guarantee

We stand by our services If you are unsatisfied with the results, get a full refund within 30 days.

No Hidden Fees

We offer straightforward pricing with full clarity on what’s included. You will never find surprise charges or add-ons after you’ve signed up.

Dedicated Manager

You will be assigned a personal account manager who understands Amazon’s requirements.

We focus on customer satisfaction.

Exceptional Support and guidance.

Committed to Quality and Excellence

Let's get started

StarterX helped me get approved to sell a brand I had been stuck on for weeks. They knew exactly what Amazon wanted and handled everything for me.

Sarah N.

US-Based Wholesale Seller

I had no idea where to start with brand approval. StarterX made it clear and easy. My request was approved in just a few days.

Ahmed R.

First-Time Amazon Seller

My first two attempts were rejected. StarterX fixed my invoice and helped me source from a compliant supplier. Got approved on the next try.

Lisa W.

Beauty Category Seller

Their team didn’t just help with approval, they explained every step and stayed in touch until I was fully listed and live.

Jason M.

Private Label Seller

I wasted a month trying to figure it out on my own. One call with StarterX and I had everything I needed. Highly recommend.

Kevin D.

International Seller (UK)

Let’s Get Started Talk to an Expert

See what people say about StarterX

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Changing the lives of ecommerce sellers

100+

Active Sellers

Empowering over 700+ active sellers to thrive in ecommerce.

85,000+

Orders Processed

Efficiently handling over 85,000+ orders with precision and care.

$2.6M

Members Sales

Facilitating over $2.6 million in member sales through effective strategies.

Ready to Get Brand Approved on Amazon?

Don’t waste time with rejections or guesswork. Whether you are starting or scaling up, StarterX handles the entire brand approval process with verified suppliers, proper documentation, and end-to-end support.

From submitting your application to organizing supplier invoices and enrolling in Brand Registry, we make sure nothing is missed so you can focus on growing your business with confidence.

Let’s Get Started Talk to an Expert

Frequently Asked Questions

Most brand approval requests are reviewed within 1 to 5 business days. Timing depends on the brand, documentation quality, and Amazon’s current review volume.

Typically, Amazon requires a valid invoice from a wholesale supplier, your business license, and product or brand details. We guide you through exactly what’s needed.

No. Amazon does not accept receipts from retail stores like Walmart or online marketplaces like eBay. Only wholesale invoices from approved suppliers will work.

We review the reason for the rejection, fix any missing or incorrect information, and resubmit your request with the correct formatting and documentation.

Not always. Brand approval and trademark registration are separate. Some brands or categories require only a valid invoice, while others may require trademark ownership.

Yes. We work with sellers around the world to meet Amazon’s regional requirements for brand and category approvals.

No. Brand approval allows you to sell restricted brands. Brand Registry is for brand owners who have registered trademarks. We offer support for both.

Yes. Many brand approvals overlap with category restrictions. We help you navigate both to ensure you can list and sell without issues.

No problem. We match you with reliable, Amazon-compliant suppliers based on your product and category needs.

Yes. We work with both new and experienced sellers. If you are launching your store, we will guide you from the start to make sure your approvals go smoothly.

Brand Approval Services for Amazon Sellers

Why Most Amazon Sellers Struggle With Brand Approval

Unclear Brand Gating Rules

StarterX Solution:

Invalid or Rejected Invoices

StarterX Solution:

Missing or Incomplete Documents

StarterX Solution:

No Clear Support from Amazon

StarterX Solution:

Repeated Denials Without Guidance

StarterX Solution:

Our Brand Approval Services

Brand Approval Consultation

Verified Wholesale Supplier Matching

Invoice Preparation and Formatting

Brand Gating and Category Ungating Support

Resubmission and Appeal Support

Amazon Seller Central Communication

Tailored Brand Approval for Every Type of Amazon Seller

Private Label Sellers

Wholesale Sellers

New Amazon Sellers

International Sellers

Why StarterX Is the Trusted Partner for Amazon Sellers

30-Day Satisfaction Guarantee

No Hidden Fees

Dedicated Manager

We focus on customer satisfaction.

Exceptional Support and guidance.

Committed to Quality and Excellence

Our Step-by-Step Brand Approval Process

Strategy Call

Documentation Review

Verified Supplier Matching

Invoice Formatting

Submission via Seller Central

Monitoring and Follow-Up

Trusted Tools We Use for Brand Approval on Amazon

Amazon Seller Central

Amazon Brand Registry

Wholesale Supplier Networks

GS1 (Global Standards One)

Google Docs

See what people say about StarterX

Ready to Get Brand Approved on Amazon?

Frequently Asked Questions

How long does brand approval on Amazon usually take?

What documents do I need to get brand approval?

Can I use a retail invoice or online receipt?

What happens if my brand approval gets rejected?

Do I need a trademark to get the brand approved?

Can international sellers apply for brand approval?

Is brand approval the same as Amazon Brand Registry?

Will this help with category ungating, too?

What if I don’t know which supplier to use?

Is this service suitable for new Amazon sellers?

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