Amazon Advertising ad types in 2026 include Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, Amazon DSP, Streaming TV ads, and audio ads. Each format serves a different purpose. Some are built for direct sales, some support brand visibility, and others help with retargeting or broader reach.
For most advertisers, the right ad type depends on your goal, budget, business stage, and targeting needs. Sponsored Products are often the best starting point for conversion-focused campaigns. Sponsored Brands help strengthen brand presence in search. Sponsored Display and Amazon DSP are more useful when audience targeting and remarketing become a bigger part of the Amazon PPC strategy.
In this guide, we will explain the main Amazon ad types, how each one works, how they compare, and which format makes the most sense for sales, awareness, product launches, branded traffic, retargeting, and full-funnel growth.
We will also explain the difference between Sponsored Display and Amazon DSP, because this is one of the most common points of confusion for sellers and brands.
Key Takeaways
- Amazon does not offer just one ad format. It offers different ad types for different goals, placements, and targeting methods.
- Sponsored Products usually make the most sense as a starting point for sellers focused on direct conversions.
- Sponsored Brands and Sponsored Brands Video help more with visibility, education, and branded search presence.
- Sponsored Display and Amazon DSP are not the same thing. Both can support retargeting, but DSP is broader and more advanced.
- Not every advertiser needs every format. A better strategy is choosing the right mix instead of trying to run everything at once.
Amazon reports 275 million+ average monthly ad-supported reach in the U.S. across its exclusive owned-and-operated inventory. Amazon also says 35% of surveyed shoppers discover new brands on Amazon.
These numbers show why Amazon advertising is not only a conversion channel. It also plays a major role in brand discovery and customer reach, which is one reason many brands work with an Amazon seller agency to build a stronger advertising strategy.
Why This Matters
More ad options can improve results, but they also make ad decisions harder. If you choose the wrong format, you can waste budget, send traffic to the wrong placement, or focus on awareness when your real need is sales.
That is why understanding ad types matters. You need to know what each format is designed to do, where it fits in the funnel, and when it makes sense for your business.
Why You Can Trust This Information
At StarterX, we work with Amazon sellers and brands through real Amazon PPC advertising services, managing campaigns across search, branded traffic, product launches, retargeting, and account growth. This gives us direct experience with how different ad types perform across search campaigns, branded campaigns, product launches, retargeting, and account growth.
This content is based on practical campaign experience, clear Amazon Ads strategy logic, and real use-case understanding. We know that strong results come from matching the ad type to the right goal, not from using every format in every account.
What Are the Main Amazon Advertising Ad Types in 2026?
Amazon Advertising includes several major ad formats, and each one is built for a different goal. Some ad types are better for direct sales, some support brand visibility, and others help with retargeting or broader awareness. The main Amazon ad types in 2026 are Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, Amazon DSP, Streaming TV ads, and audio ads.
What are Sponsored Products?
Sponsored Products is Amazon’s most direct sales-focused ad type. It promotes individual product listings and is often the strongest starting point for sellers who want to drive clicks, conversions, and sales.
These ads usually appear in Amazon search results and on product detail pages. That placement matters because shoppers often see them when they are already searching for a product or comparing options.
Sponsored Products can use:
- Keyword targeting
- Product targeting
- Automatic targeting
- Manual targeting
This format is often the best starting point for direct sales because it is closely tied to high-intent shopper traffic. If your goal is to get more visibility on product searches and convert demand into sales, Sponsored Products is usually the first ad type to test.
What is Sponsored Brands?
Sponsored Brands is an Amazon ad type built to improve brand visibility in search results. It helps brands show their name, product lineup, and brand message more clearly than a standard product ad.
These ads appear mainly in search results and can send shoppers to:
- A Store
- A product collection page
- Sometimes, a specific product page, depending on the setup
Sponsored Brands is useful when the goal is not only one click on one product, but also better brand presence and stronger visibility across related searches.
This format is especially useful for:
- Branded search defense
- Category-level visibility
- Showing multiple products at once
- Driving traffic to a Store
If Sponsored Products helps sell the product, Sponsored Brands helps present the brand more clearly inside search.
What is Sponsored Brands Video?
Sponsored Brands Video is a video-based Amazon ad format that helps brands explain a product quickly inside search results. It is designed to combine visibility with product education.
These ads usually appear in Amazon search results and feature a video tied to a single product. That makes them useful when the product benefits from a short visual explanation.
Video can improve performance here because it helps shoppers:
- See the product in use
- Understand key features faster
- Decide more quickly if the product fits their needs
Sponsored Brands Video often works best when:
- The product has a clear visual benefit
- The category is competitive
- Shoppers need a quick explanation before clicking
- The brand wants stronger engagement from high-intent search traffic
It is often a strong option for brands that want more than a static ad but still want to stay close to conversion-focused search traffic.
What is Sponsored Display?
Sponsored Display is Amazon’s self-service display ad format built for audience targeting, product targeting, and remarketing. It helps advertisers reach shoppers beyond standard keyword-only search campaigns.
Sponsored Display can support:
- Audience targeting
- Product targeting
- Retargeting
- Remarketing
This format is useful when you want to reach shoppers who:
- Viewed a product
- Viewed similar products
- Showed interest in a category
- May need another touchpoint before converting
Sponsored Display is often a practical self-service display option because it gives advertisers access to display-style advertising and audience-based strategy without the full complexity of more advanced platforms.
It is commonly used for:
- Bringing shoppers back to a product
- Supporting product consideration
- Expanding visibility beyond search-only placements
- Cross-selling related products
For many advertisers, Sponsored Display is the first step into retargeting and audience-based Amazon advertising.
What is Amazon DSP?
Amazon DSP is Amazon’s demand-side platform for programmatic advertising. In simple terms, programmatic advertising means using technology to buy and deliver ads to selected audiences across a wider set of placements.
Amazon DSP is more advanced than standard sponsored ads because it focuses more on:
- Audience buying
- Broader inventory access
- Full-funnel campaign strategy
- Reach beyond standard sponsored placements
It can help advertisers reach audiences on and beyond Amazon’s core sponsored ad placements, which makes it useful for:
- Broader awareness
- Advanced retargeting
- Full-funnel strategy
- Larger-scale audience campaigns
Amazon DSP is usually more advanced than basic sponsored formats because it requires a stronger audience strategy, more planning, and often a broader campaign goal than simple keyword-based sales campaigns.
It is most useful when the advertiser wants more reach, more audience control, and more full-funnel flexibility than standard sponsored ads can offer.
What are Streaming TV ads?
Streaming TV ads are video ads designed mainly for brand awareness. They help brands reach audiences in TV-style streaming environments rather than only inside standard Amazon shopping placements.
These ads are considered upper-funnel because their main job is not immediate conversion. Their main job is to improve:
- Reach
- Awareness
- Brand recall
- Audience exposure
Streaming TV ads are most likely to be used by:
- Larger brands
- Advertisers with awareness goals
- Businesses running broader full-funnel campaigns
- Brands that want to expand reach beyond search and product-page traffic
This format usually makes more sense when the business is already thinking beyond direct-response ads and wants to invest in broader visibility.
What are Amazon audio ads?
Amazon audio ads are audience-based ads built to support awareness. They help brands reach listeners through audio environments as part of a broader advertising strategy.
These ads are not mainly built for direct product conversion. They are more useful for:
- Awareness
- Brand exposure
- Audience reach
- Incremental visibility
Amazon audio ads fit best in a broader strategy when the goal is to add another awareness touchpoint around the shopper journey.
They are most relevant for advertisers who want to:
- Expand audience reach
- Support brand campaigns
- Add upper-funnel exposure
- Complement other Amazon ad formats in a full-funnel plan
In most cases, audio ads are not the first format a seller starts with. They are more useful when awareness and audience reach become part of a larger brand strategy.
How Do Amazon Ad Types Compare?
Amazon ad types are compared by goal, targeting, placement, funnel stage, and complexity. Sponsored Products and Sponsored Brands Video are more focused on direct sales. Sponsored Brands is stronger for brand visibility in search. Sponsored Display and Amazon DSP are stronger for retargeting and audience-based campaigns. Streaming TV ads and audio ads are mainly awareness formats.
Which Amazon ad types focus on direct sales?
Sponsored Products and Sponsored Brands Video focus most on direct sales. Sponsored Products is usually the strongest conversion-focused format because it promotes individual listings in high-intent placements like search results and product detail pages. Sponsored Brands Video also supports direct sales because it appears in search and helps shoppers understand the product before clicking.
Sponsored Brands can also support conversions, but it is usually more useful for brand visibility and product discovery.
Direct sales-focused ad types usually:
- Appear close to the purchase decision
- Target shoppers with clear buying intent
- Connect closely to clicks and conversions
Which Amazon ad types focus on brand visibility?
Sponsored Brands, Amazon DSP awareness formats, Streaming TV ads, and audio ads focus most on brand visibility. Sponsored Brands improves visibility in search results, while DSP, Streaming TV, and audio ads support broader audience reach.
These formats are useful for:
- Increasing brand exposure
- Showing multiple products
- Driving traffic to a Store or brand destination
- Reaching shoppers before they are ready to buy
In most cases:
- Sponsored Brands is best for brand visibility inside Amazon search
- Amazon DSP is stronger for wider awareness and audience reach
- Streaming TV ads and audio ads are upper-funnel awareness formats
Which Amazon ad types support retargeting?
Sponsored Display and Amazon DSP are the main Amazon ad types for retargeting. Sponsored Display is usually the easier self-service option for bringing back shoppers who viewed a product, similar products, or a category. Amazon DSP is better for broader and more advanced retargeting.
In simple terms:
- Sponsored Display is the practical starting point for retargeting
- Amazon DSP is stronger for advanced audience-based remarketing
Which Amazon ad types use keywords and which use audiences?
Some Amazon ad types use keywords, while others use product targeting or audiences. Sponsored Products, Sponsored Brands, and Sponsored Brands Video are mainly keyword-based. Sponsored Products and Sponsored Display can also use product targeting. Sponsored Display, Amazon DSP, Streaming TV ads, and audio ads rely more on audience targeting.
Here is the breakdown:
- Keyword-led formats: Sponsored Products, Sponsored Brands, Sponsored Brands Video
- Product-targeted formats: Sponsored Products, Sponsored Display
- Audience-led formats: Sponsored Display, Amazon DSP, Streaming TV ads, audio ads
Keyword targeting usually captures active demand. Audience targeting is more useful for visibility, retargeting, and broader reach.
Which Amazon ad types fit each stage of the funnel?
Amazon ad types fit different funnel stages based on how close the shopper is to conversion. Streaming TV ads, audio ads, and DSP awareness campaigns are usually top-funnel. Sponsored Brands and Sponsored Display are usually mid-funnel. Sponsored Products and Sponsored Brands Video are usually bottom-funnel.
A simple funnel map looks like this:
- Top funnel: Streaming TV ads, audio ads, Amazon DSP awareness campaigns
- Mid funnel: Sponsored Brands, Sponsored Display, DSP consideration or retargeting campaigns
- Bottom funnel: Sponsored Products, Sponsored Brands Video
How do Amazon ad types differ by budget and complexity?
Amazon ad types differ by how easy they are to launch, manage, and scale. Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display are simpler self-service formats. Amazon DSP, Streaming TV ads, and audio ads are more advanced and usually fit advertisers with broader goals and larger budgets.
In most cases:
- Lower-complexity formats: Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display
- Higher-complexity formats: Amazon DSP, Streaming TV ads, audio ads
Amazon Ad Types Comparison Table
The table below compares the main Amazon ad types by goal, targeting, placement, funnel stage, and best use case.
| Ad Type | Main Goal | Targeting | Main Placement | Funnel Stage | Best For |
| Sponsored Products | Direct sales | Keywords, products | Search results, product pages | Bottom funnel | Conversion-focused campaigns |
| Sponsored Brands | Brand visibility and consideration | Keywords | Search results | Mid funnel | Brand discovery and branded traffic |
| Sponsored Brands Video | Product education and clicks | Keywords | Search results | Mid to bottom funnel | High-intent traffic |
| Sponsored Display | Retargeting and product visibility | Audiences, products | On and off Amazon | Mid funnel | Self-service remarketing |
| Amazon DSP | Full-funnel reach | Audiences | Amazon and external inventory | Full funnel | Scaled audience campaigns |
| Streaming TV ads | Awareness | Audiences | TV environments | Top funnel | Broad reach |
| Audio ads | Awareness | Audiences | Audio placements | Top funnel | Incremental awareness |
Amazon ad types are best compared by the job each one is built to do. The main differences come down to goal, targeting model, shopper stage, and campaign complexity.
How Does Each Amazon Ad Type Work?
Each Amazon ad type works through a different mix of targeting, placement, creative format, and campaign goal. Sponsored Products, Sponsored Brands, and Sponsored Brands Video work mainly through search-led traffic. Sponsored Display adds audience and product targeting. Amazon DSP uses programmatic audience buying across Amazon-owned and third-party inventory. Streaming TV ads and audio ads work mainly as audience-based awareness formats.
How does Sponsored Products work?
Sponsored Products works by promoting individual product listings through automatic or manual targeting with advertiser-controlled bids. It is a cost-per-click ad format built to capture shoppers who are already searching or browsing products on Amazon.
It can run with:
- Automatic targeting, where Amazon matches the ad to relevant searches and product pages
- Manual targeting, where the advertiser selects keywords or product targets
Manual campaigns give advertisers more control over how their ads show in search, especially when they understand the difference between broad, phrase, and exact match targeting and how to find high-converting Amazon PPC keywords.
It also supports:
- Keyword targeting
- Product targeting
- Bid control
- Placement adjustments
Sponsored Products is usually the most sales-focused format because it sends shoppers directly to the product detail page from high-intent placements.
How does Sponsored Brands work?
Sponsored Brands works by showing a brand-led ad in shopping placements and matching it to shopper searches through keyword targeting. It is used to increase brand visibility and send traffic to a Brand Store, product collection, or product detail page.
This format works through:
- Brand creative, such as a headline, logo, image, video, or product selection
- Keyword targeting
- A destination, such as a Store or landing page
It is useful when the goal is to improve brand presence in search, defend branded terms, or show multiple products in one ad.
How does Sponsored Brands Video work?
Sponsored Brands Video works by placing a single-product video ad in search placements to drive clicks and explain the product before the shopper visits the detail page. It combines keyword targeting with video creative, which makes it useful for products that need visual explanation.
This format works through:
- Search placement
- Single-product focus
- Video creative
It is effective when the product has features or use cases that are easier to show than describe in static text or images.
How does Sponsored Display work?
Sponsored Display works by using audience targeting, product targeting, and remarketing logic to show display ads on and beyond Amazon. It helps advertisers reach shoppers based on shopping signals, product interest, or previous engagement.
This format can be used:
- Audience targeting
- Product targeting
- Remarketing
It is useful for bringing back shoppers who viewed a product, reaching shoppers looking at similar products, or extending visibility beyond keyword-only search campaigns.
How does Amazon DSP work?
Amazon DSP works by programmatically buying ads for selected audiences across Amazon-owned properties and third-party apps and websites. It is built for broader reach, deeper audience targeting, and more advanced full-funnel campaign control than standard sponsored ads.
Programmatic advertising means software is used to automate ad buying and delivery to selected audiences. Amazon defines DSP as a demand-side platform that programmatically buys ads to reach new and existing audiences.
Amazon DSP works through:
- Audience segments
- Programmatic delivery
- Broader inventory access
- Full-funnel campaign planning
It is more advanced than basic sponsored formats because it is built around audience strategy, broader media buying, and scaled reach.
How do Streaming TV ads work?
Streaming TV ads work by delivering video ads to selected audiences in streaming TV environments to support awareness and reach. Amazon offers Streaming TV ads through Amazon DSP, so they are bought through audience-based planning rather than keyword targeting.
This format works through:
- Video delivery in streaming environments
- Audience-based buying
- An awareness objective
It is mainly used for upper-funnel campaigns where the goal is reach and brand exposure instead of immediate conversion.
How do Amazon audio ads work?
Amazon audio ads work by delivering brand messages to selected listener audiences in Amazon audio environments to support awareness. Amazon’s ad specifications describe audio ads as a format available in Amazon Music’s free ad-supported tier.
This format works through:
- Audio delivery
- Listener audience targeting
- An awareness role
Audio ads fit best in broader brand campaigns where the goal is reach and recall, not direct product conversion.
Which Amazon Ad Type Is Best for Each Goal?
The best Amazon ad type depends on the campaign goal. Sponsored Products is usually best for direct sales, Sponsored Brands helps with brand visibility, Sponsored Display is often the best self-service option for retargeting, and Amazon DSP is better for broader audience reach and a more advanced full-funnel strategy.
Which Amazon ad type is best for direct sales?
Sponsored Products is usually the best Amazon ad type for direct sales. It promotes individual product listings in high-intent placements like search results and product detail pages, which makes it a strong fit for conversion-focused campaigns.
It works well for direct sales because it:
- Targets shoppers who are already searching
- Supports keyword and product targeting
- Stays closely tied to clicks and conversions
Results usually get stronger when your Amazon PPC bidding approach matches the campaign goal and how shoppers are converting.
Sponsored Brands Video can also support direct sales when the product needs a visual explanation before the click.
Which Amazon ad type is best for product launches?
Sponsored Products and Sponsored Brands are usually the best starting ad types for product launches. Sponsored Products helps generate early traffic and conversions, while Sponsored Brands improves visibility and brand presence in search.
This mix works well because launches usually need:
- Traffic to the new product
- Stronger visibility around the brand
Sponsored Brands Video can also help when the product has a clear visual benefit or needs a quick explanation.
Ad format matters during launch, but when to launch Amazon PPC for new products also affects how quickly you build traffic and early momentum.
Which Amazon ad type is best for brand awareness?
Sponsored Brands is often the best starting point for brand awareness inside Amazon search results. It gives the brand more visibility, can feature multiple products, and can send traffic to a Store or product collection page.
For broader awareness goals, Amazon DSP, Streaming TV ads, and audio ads are more suitable because they are built for audience reach and upper-funnel exposure.
In simple terms:
- Use Sponsored Brands for in-search visibility
- Use DSP, Streaming TV, or audio ads for broader awareness
Which Amazon ad type is best for retargeting?
Sponsored Display is usually the best starting point for retargeting on Amazon. It is a practical self-service option for bringing back shoppers who viewed a product, explored similar items, or showed category interest.
It is often the most practical retargeting format because it:
- Supports audience targeting
- Supports remarketing use cases
- It is easier to manage than more advanced display platforms
Amazon DSP is better for more advanced retargeting when the advertiser needs a broader reach and deeper audience control.
Which Amazon ad type is best for cross-selling and upselling?
Sponsored Display with product targeting is often the best Amazon ad type for cross-selling and upselling. It helps advertisers show related or complementary products to shoppers who are already considering similar items.
This is useful for:
- promoting complementary products
- increasing basket value
- extending visibility across related listings
Which Amazon ad type is best for branded search defense?
Sponsored Brands is often the best Amazon ad type for branded search defense. It gives the brand stronger visibility when shoppers search for branded terms and helps protect branded traffic from competitors.
It is useful because it can:
- Show the brand more prominently in search
- Feature multiple products at once
- Send traffic to a Store or product collection
Sponsored Products can also support branded search defense at the product level on branded keywords.
Which Amazon ad type is best for low budgets?
Sponsored Products is usually the best Amazon ad type for low budgets. It is simpler to launch, easier to manage, and more closely tied to direct sales than broader awareness formats.
It fits lower-budget campaigns because it:
- Focuses on direct-response traffic
- Supports clear targeting
- Does not require complex creative or setup
- Is easier to test and optimize
Best Amazon ad type by goal
The table below shows the best starting ad type for common Amazon advertising goals. These are starting points, not fixed rules.
| Goal | Best Starting Ad Type |
| Direct sales | Sponsored Products |
| Product launch | Sponsored Products + Sponsored Brands |
| Brand awareness | Sponsored Brands + broader awareness formats |
| Retargeting | Sponsored Display |
| Cross-selling | Sponsored Display + product targeting |
| Low budget | Sponsored Products |
The best Amazon ad type depends on what the campaign needs to achieve first. Start with conversion-focused formats for sales goals, visibility-focused formats for brand presence, and audience-based formats for retargeting or broader reach.
What Is the Difference Between Sponsored Display and Amazon DSP?
Sponsored Display and Amazon DSP are different Amazon advertising tools built for different levels of reach, targeting, and campaign complexity. Sponsored Display is a self-service display ad format mainly used for product targeting, audience targeting, and retargeting.
Amazon DSP is a programmatic advertising platform built for broader audience reach, deeper targeting, and more advanced full-funnel campaigns across Amazon-owned and third-party inventory.
| Comparison Area | Sponsored Display | Amazon DSP |
| Main type | Self-service display ad format | Programmatic demand-side platform |
| Main use | Retargeting, product targeting, and audience-based display campaigns | Full-funnel audience campaigns, advanced retargeting, and scaled reach |
| Targeting | Audience targeting and product targeting | Deeper audience targeting and broader segmentation |
| Placements | Amazon displays placements and some extended reach | Amazon-owned properties plus third-party apps and websites |
| Reach | Narrower | Broader |
| Setup | Easier to launch and manage | More advanced setup and planning |
| Best fit | Smaller budgets and simpler display needs | Larger budgets and more advanced media strategy |
| Complexity | Lower | Higher |
In simple terms, Sponsored Display is usually the better choice for advertisers who want a practical self-service display option. It is often enough for simple retargeting or product-level visibility.
Amazon DSP is better for advertisers who need broader reach, stronger audience control, and a more advanced campaign strategy. It is the stronger option for scaled awareness, deeper retargeting, and broader inventory access.
Final Thoughts on Amazon Advertising Ad Types in 2026
Amazon Advertising ad types in 2026 are built for different goals, not the same job. Sponsored Products is usually best for direct sales, Sponsored Brands and Sponsored Brands Video help with brand visibility and product discovery, Sponsored Display supports retargeting, and Amazon DSP, Streaming TV ads, and audio ads support broader reach and full-funnel strategy.
The main takeaway from this guide is simple: the best Amazon ad type is the one that matches your campaign goal. Using the right format helps improve targeting, campaign structure, and budget efficiency. Using the wrong format can waste time and weaken results.
In simple terms, this guide explained:
- What are the main Amazon ad types
- How each Amazon advertising format works
- How the ad types compare
- Which ad type fits each goal
- The difference between Sponsored Display and Amazon DSP
A stronger Amazon ad strategy starts with the right format choice. Use conversion-focused ad types for sales goals, visibility-focused formats for brand presence, and audience-based formats for retargeting or broader awareness. That is how sellers and brands build a smarter Amazon advertising strategy.
Need Expert Help With Amazon Advertising?
If you want expert help with Amazon Ads, book a free consultation call with StarterX. We help brands build more profitable stores by improving Amazon advertising strategy, campaign structure, targeting, and overall ad performance.
At StarterX, we work as an e-commerce agency focused on helping sellers and brands grow through smarter Amazon advertising. If your campaigns are wasting spend, missing visibility, or not driving profitable sales, our team can help you build a clearer strategy around the right ad types and goals.
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FAQs About Amazon Advertising Ad Types in 2026
What is the most effective Amazon ad type?
Sponsored Products is usually the most effective Amazon ad type for direct sales. It reaches shoppers in high-intent placements like search results and product detail pages, which makes it a strong starting point for conversion-focused campaigns.
Is Sponsored Brands better than Sponsored Products?
Sponsored Brands is not better than Sponsored Products in every case. Sponsored Products is usually better for direct sales, while Sponsored Brands is better for brand visibility, branded search presence, and driving traffic to a Store or product collection.
What is the difference between Sponsored Display and Amazon DSP?
Sponsored Display is a self-service display ad format, while Amazon DSP is a more advanced programmatic advertising platform. Sponsored Display is often better for simpler retargeting and product targeting. Amazon DSP is better for broader reach, deeper audience targeting, and full-funnel campaigns.
Which Amazon ad type is best for low budgets?
Sponsored Products is usually the best Amazon ad type for low budgets. It is easier to launch, easier to manage, and more closely tied to direct sales than broader awareness formats.
Can Amazon ads appear outside Amazon?
Yes, some Amazon ads can appear outside Amazon. Sponsored Display can extend beyond Amazon in some cases, and Amazon DSP is built to reach audiences across Amazon-owned properties and third-party apps and websites.
Are Amazon video ads worth using?
Yes, Amazon video ads can be worth using when the product benefits from a visual explanation. Sponsored Brands Video is especially useful for products that need a quick demo, feature explanation, or stronger visual presentation in search results.
Which Amazon ad type is best for retargeting?
Sponsored Display is usually the best starting point for retargeting. It is a practical self-service option for bringing back shoppers who viewed a product or showed interest. Amazon DSP is better when retargeting needs become more advanced.
Do all sellers have access to every Amazon ad type?
No, not every seller has access to every Amazon ad type. Access can depend on factors like account type, brand status, campaign eligibility, and the specific Amazon advertising product.
Which Amazon ad type is best for awareness?
Sponsored Brands is often the best starting point for awareness inside Amazon search. For broader awareness goals, Amazon DSP, Streaming TV ads, and audio ads are more suitable because they are built for audience reach and upper-funnel visibility.
Which Amazon ad type is best for product launches?
Sponsored Products and Sponsored Brands are usually the best starting ad types for product launches. Sponsored Products helps generate early traffic and conversions, while Sponsored Brands improves visibility and brand presence in search.
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