Why Most Sellers Struggle With Trademark Filing

Getting a trademark for your Amazon brand isn’t as simple as filling out a form. Many sellers hit unexpected problems that delay their progress or result in rejections that cost time and money. Here are the most common challenges:

Confusion Around the Process

Most sellers don’t know what kind of trademark to file, what class to choose, or how it applies to the Amazon Brand Registry.

StarterX Solution:

We guide you through every step, starting with a name check and a plan for filing in the correct category.

Delays That Stall Brand Registry

Without a filed or pending trademark, you can’t access the Brand Registry, which limits your control over listings and prevents you from using A+ content.

StarterX Solution:

We handle your trademark filing quickly and help you activate the Brand Registry with your serial number as soon as you are eligible.

Risk of Rejection

Incorrect wording, missing classes, or conflicting names often lead to trademark rejections, forcing sellers to start over.

StarterX Solution:

We conduct a professional search and prepare your application carefully to reduce the chance of rejection.

International Complications

Non-U.S. sellers often face confusion around U.S.-based filings and legal terminology.

StarterX Solution:

We help international sellers file through the USPTO with clear guidance and optional support through Amazon’s IP Accelerator.

Our Amazon Trademark Services

StarterX offers a complete trademark filing service tailored to Amazon sellers. We don’t just handle the paperwork, we make sure it fits your Amazon goals, protects your brand, and speeds up your Brand Registry access.

Trademark Search and Eligibility Check

We begin with a professional name search to check for conflicts and confirm that your brand name is available and strong enough to file. This reduces the risk of rejection before any paperwork is submitted.

Brand Registry Activation Support

Once your application is submitted and you receive your serial number, we will help you apply for the Amazon Brand Registry. You don’t have to wait for full approval, your serial number gets you early access.

Status Monitoring and Notifications

We track your application through the USPTO and keep you updated on its progress. If the trademark office requests additional information or clarification, we will help you respond quickly.

Amazon IP Accelerator Support

We will file your trademark through Amazon’s IP Accelerator network, which will give you early access in just weeks with legal support included.

Our Trademark Registrations Are Built for Sellers at Every Stage

Whether you are just launching or already selling, our trademark services are built to support the needs of Amazon-focused brands.

imgPrivate Label Sellers

If you are building your own brand, a trademark is essential. It unlocks the Amazon Brand Registry, protects your product listings, and helps you grow with trust.

img Wholesale Sellers

A registered trademark opens the door to brand exclusivity and long-term value. It also positions you as a serious seller when applying for exclusive supplier deals.

img International Sellers

Sellers outside the U.S. need a U.S.-filed trademark to access the Brand Registry on Amazon.com. We guide you through the process with clear steps and documentation.

img Agencies and Brand Builders

If you are helping clients launch Amazon brands, we provide white-label or partner support to ensure their brand is protected and verified.

img Early-Stage Startups

Protect your brand name before your first product launch. Filing early helps secure your IP and sets the foundation for brand growth.

img

Why StarterX Is the Trusted Partner for Amazon Sellers

30-Day Satisfaction Guarantee

We stand by our services If you are unsatisfied with the results, get a full refund within 30 days.

No Hidden Fees

We offer straightforward pricing with full clarity on what’s included. You will never find surprise charges or add-ons after you’ve signed up.

Dedicated Manager

You will be assigned a personal account manager who understands Amazon’s requirements.

Why Choose StarterX
customer satisfaction
We focus on customer satisfaction.
Support and guidance
Exceptional Support and guidance.
Quality and Excellence
Committed to Quality and Excellence
quotes

I had no idea how trademarks worked for Amazon, but StarterX explained everything clearly. They handled the filing and helped me get Brand Registry within weeks.

Private Label Seller, Texas

UK-based Amazon Seller

As an international seller, I was completely overwhelmed by the U.S. filing process. StarterX made it simple, and I got my serial number fast.

Fatima K.

UK-Based Seller

They didn’t just file my trademark. They knew exactly how it tied into Amazon’s system, and I had Brand Registry access sooner than expected.

Jason W.

Electronics Brand Owner

StarterX support team was excellent. I never felt lost, and I always got clear updates on my trademark status. Worth every dollar.

Nina M.

Skincare Brand

This wasn’t just a legal service, it was a real Amazon-focused trademark setup. Everything they filed matched what I needed for growth.

Aaron P.

New Seller, Canada

How Our Trademark Registration Process Works

StarterX streamlined the trademark process specifically for Amazon sellers. From name checks to Brand Registry access, our process is built to help you move forward without confusion or delays.

01

Initial Consultation

We begin with a short discovery call or intake form. This allows us to understand your brand, check your eligibility, and answer any early questions you have about the trademark process.

02

Trademark Search & Review

Next, we conduct a professional search through USPTO databases to confirm that your brand name is available and not already in use. We also provide guidance on any potential conflicts before you invest in filing.

03

Application Filing

Once your brand is cleared, we prepare and submit your trademark application to the United States Patent and Trademark Office. This includes selecting the right class, writing the correct product description, and organizing all required documentation.

04

Amazon Brand Registry Support

After filing, we help you use your official serial number to apply for the Amazon Brand Registry. You do not need to wait for final approval to unlock brand features like A+ content, listing protection, and more.

05

Monitoring and Updates

We keep an eye on your application through the USPTO system. If there are any updates or action items requested by the trademark office, we notify you and guide you through how to respond.

Tools and Platforms We Use for Trademark Registration

To ensure every trademark we file is accurate, compliant, and recognized by Amazon, we use industry-standard tools and official government platforms. These systems help us manage every step with precision and transparency.

USPTO Filing System

We file directly through the United States Patent and Trademark Office using their official portal. This ensures your application is properly submitted and tracked.

USPTO Trademark Search Tool

Before we file, we perform a detailed name search through the USPTO database to check for similar or conflicting trademarks.

Amazon Brand Registry Platform

Once your trademark is filed and you have your serial number, we help activate your Brand Registry through Amazon’s official portal.

Status Tracking System

We monitor your trademark’s progress and keep you informed of any updates, deadlines, or office actions issued by the USPTO.

Amazon IP Accelerator Support

We will file your trademark through Amazon’s IP Accelerator network, which will give you early access in just weeks with legal support included.

Virtual Address and Mail Handling Services

For international sellers or those wanting to protect their privacy, we work with verified U.S. address providers compatible with Amazon and banking requirements.

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Highly recommended

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StarterX took care of my Amazon store from setup to management. I didn’t have to deal with any of the complicated parts, and they’ve been great at keeping everything running. So far, I’m happy with how it’s going.

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Daniel Foster

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I wasn’t sure about Amazon automation, but StarterX explained how it worked and handled everything for me. My store is running smoothly, and I’ve started to see results. It’s been a great decision so far." with "I was skeptical about Amazon automation, but StarterX broke it down for me and handled everything. Now my store runs smoothly, and I’m already seeing results. So far, it’s been a great decision!

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I needed to form an LLC quickly, and StarterX did it without any delays. They were professional, and responsive, and ensured everything was handled correctly. I’d use them again if I needed another LLC.

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Jonathan Turner

StarterX

I wasn’t sure if I needed help setting up my business, but I’m glad I used StarterX. They handled all the paperwork, and I didn’t have to worry about making mistakes. Everything was done properly, and they were easy to reach when I had questions.

StarterX
Date of Experience

05/12/2024

StarterX

Samuel Wright

StarterX

I liked how easy it was to work with StarterX. They explained everything clearly, kept me updated, and got my business registered without any issues. It was worth every dollar to have someone handle the process properly.

StarterX
Date of Experience

03/25/2024

StarterX

Brian Cooper

StarterX

Starting a business always seemed complicated, but StarterX made it straightforward. They kept me updated and took care of the details, so I didn’t have to stress about missing anything. I’d recommend them to anyone looking to get started the right way.

StarterX
Date of Experience

03/01/2024

StarterX

Kevin Patterson

StarterX

I had been delaying my business setup, thinking it would be a nightmare. StarterX changed that completely. They handled the paperwork, and I had my business registered sooner than expected. I appreciate how clear and responsive they were throughout the process.

StarterX
Date of Experience

02/01/2024

StarterX

Avery Monroe

StarterX

At 67, I knew nothing about starting a business, but StarterX was ever so kind. Their team guided me with patience, handled all the paperwork, and never made me feel silly. Now, I have my own little business, all thanks to their help.

StarterX
Date of Experience

02/20/2025

StarterX

Andrew Morgan

StarterX

I didn’t want to deal with all the paperwork, so I decided to let StarterX handle my LLC formation. Best decision ever! I filled out a simple form, and they took care of the rest. No headaches, no confusion. Now I can focus on growing my business instead of worrying about legal stuff.

StarterX
Date of Experience

12/22/2024

StarterX

Joshua Hayes

StarterX

I’m 21 and starting an online business, but I had no clue how to set up an LLC. StarterX connected me with Ahmed Tariq, and I even got a 30-minute attorney consultation! They let me make changes within 30 days, which was super helpful. Now my business is official so glad I used them!

StarterX
Date of Experience

11/10/2024

StarterX

Mark Sullivan

StarterX

They did everything for me LLC, EIN, bank account, and even a mailing address. Having a dedicated account manager and weekly calls made the process easy. It took some time due to filings, but I never felt lost. If you want a hands-off business setup, this package is worth it!

StarterX
Date of Experience

10/30/2024

StarterX

Thomas Brooks

StarterX

I had been thinking about starting my own business for years but kept putting it off because I didn’t know where to begin. A friend recommended StarterX, and I’m so glad they did! The process was super easy, and they handled everything. I got my LLC documents in about a week, and now my business is official.

StarterX
Date of Experience

09/21/2024

Changing the lives of ecommerce sellers
100+
Active Sellers

Empowering over 700+ active sellers to thrive in ecommerce.

85,000+
Orders Processed

Efficiently handling over 85,000+ orders with precision and care.

$2.6M
Members Sales

Facilitating over $2.6 million in member sales through effective strategies.

Ready to Protect and Register Your Amazon Brand?

Your brand deserves to be protected, and your Amazon business deserves the features that come with it. With our trademark registration service, you will get more than a filing. You will get expert guidance, faster access to the Brand Registry, and a clear path to growing your brand on Amazon with confidence.

Whether you are just starting or already selling, now is the time to secure your name and unlock everything Amazon offers to brand owners.

Let’s Get Started Talk to an Expert

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Frequently Asked Questions

No, a trademark isn’t required to start selling. But if you want access to Amazon Brand Registry, A+ content, better protection, and brand control, a registered trademark is essential.

Brand Registry is Amazon’s program for brand owners. It gives you access to features like A+ content, sponsored brand ads, listing protection, and more control over how your brand appears on Amazon.

The full approval process through the USPTO usually takes six to nine months. However, you can apply for the Brand Registry as soon as you receive your trademark serial number, usually within a few weeks of filing.

Yes. Amazon allows sellers to apply for Brand Registry using a pending trademark as long as they have an active serial number. This is often issued within a few weeks of filing.

If the name is already registered or has conflicts, we will let you know during the search phase. You will have the option to modify your brand or choose a different name before we file.

Yes. Sellers from outside the United States can file a U.S. trademark. We guide you through the process and make sure your filing meets USPTO and Amazon requirements.

You don’t need to hire your lawyer. Our team handles the filing and submission process. If you prefer to file through Amazon’s IP Accelerator, we can connect you with one of their approved legal partners.

We can help. If you already have a trademark or a pending serial number, we will assist with the Brand Registry application and guide you through the activation steps.

Done for You Amazon Store Management

Managing an Amazon store takes ongoing time, effort, and strategy. StarterX gives you a fully managed solution to handle the day-to-day work. As your Amazon agency, we take care of everything your store needs to run smoothly and scale with confidence.

This is not just assistance. It is full management of your Amazon store by a team that understands what it takes to scale. From research to results, StarterX manages the process so you can focus on growth, or step back entirely and let the store work for you and earn profits as passive income.


  • Product Research
  • Product Sourcing
  • Product Listing Creation
  • Product Listing Optimization
  • Inventory Management
  • Marketing and Launch Strategy
  • Full Account Management
  • Order Fulfillment
  • Account Reinstatement
  • Reputation Management
Let’s Get Started
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